09 Jul Smirnoff Gives Away $1m In Dream Weekend Bands
NEGRIL, Westmoreland:Smirnoff Has Undertaken A Promotion Giving Away Tickets Valued At $1 Million For Smirnoff Dream Weekend. The Team Made Stops At Various Locations Across The Island To Celebrate The ‘Smirnoff Dream Day’ And Give Away Tickets.
According to Smirnoff’s brand manager, Marsha Lumley, its objective is to appease the consumers. “Consumers are the centre of this promotion. We thought that it would be great to give back, considering that the consumers have made us the number-one party weekend on the entertainment calendar. Essentially, we have made their dreams come true,” Lumley said.
The tour began in Kingston and moved on to the western city of Montego Bay. Random people were selected from the crowds and questioned about the Smirnoff Dream Weekend. Those who answered correctly were rewarded with a coveted season band, a prized bottle of Smirnoff Vodka (blueberry, peach or coconut), and the new Zip FM Magazine.
“Dream Weekend is right around the corner, and no doubt, we are excited to see what is in store. They are so unpredictable, but we cannot expect anything less than the best in food and entertainment,” commented Patrice Gibbons, one of the winners. Winners were given the opportunity to call in to the ZIP FM studio to talk about their prizes. “I must be dreaming!” commented one of the winners after receiving her prize.
Smirnoff Dream Weekend will take place from August 1 to 6.