18 Feb DREAM WEEKEND CHANGES TITLE SPONSOR
Kingston, Jamaica: Monday February 16, 2015: In a groundbreaking move for Jamaica’s ever-growing event entertainment sector, J. Wray & Nephew Limited’s signature gold rum brand, Appleton Special, will be partnering with Dream Entertainment Limited to present Appleton Special Dream Weekend 2015.
Dream Weekend, the week-long annual event series held around Independence weekend, sees upwards of 10 events taking place during this period in Negril. Last year, Dream Weekend saw over 20,000 patrons, of which 60% were visitors from the United States, mainly the Tristate area, Canada, and the United Kingdom.
For Gary Dixon, Marketing Director at J. Wray & Nephew Limited, partnering the Appleton Special Jamaica Rum brand with Dream Weekend was a no-brainer:
“Appleton Special Jamaica Rum is the most electrifying alcoholic product brand in Jamaica. Rum rules paradise and entertainment, and Appleton Special Jamaica Rum perfectly fits the up-tempo aesthetics of Dream Weekend. Appleton Special is a Jamaican brand, that will in-turn benefit Brand Jamaica by coming on board our country’s largest party-driven event festival, Dream Weekend.
“We are returning to Negril with a bang. We will be investing millions to ensure that Appleton Special’s Dream Weekend will be on par with any entertainment festival worldwide, as we are cognisant of the global audience that these events attract. Look out for a series of exciting announcements about Appleton Special’s Dream Weekend in the coming weeks, as we seek to revolutionise how entertainment is done in Jamaica, and in the Caribbean, in a responsible manner.”
Ron Burke, Marketing Director of Dream Entertainment Limited, is happy to have a dynamic new partnership for his company’s flagship product:
“Since 2009, Dream Entertainment Limited has been growing the Dream Weekend brand substantially year by year, and this Appleton Special partnership symbolises a new era of innovation and continued growth for the brand. We will be transforming some of our staple events to match our evolved brand this year.”
It is estimated that on a yearly basis, Dream Weekend pumps J$1.5 billion into the local economy. This massive economic spin-off is as a result of meeting the needs of the series’ 20,000 patrons, which includes over 7,000 room bookings, food, alcoholic and non-alcoholic beverages, apparel, public and private transportation, travel taxes, and a myriad of other service provisions.
Parties confirmed for Appleton Special’s Dream Weekend (ASDW) include Yush, Twisted Spiritz, Igloo, Daydreams, Dream Live, and others, with revamps on the way for Xtreme Wet N Wild and several other events.
The portfolio of spirits for 2015 ASDW include Skyy Vodka (+flavors), Appleton Special Rum, Appleton VX, Appleton Genesis, Wray & Nephew White Overproof Rum, Magnum Tonic Wine, Hennessy, Moet and many more; representing the widest variety to be served at Dream.
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